Cathryn Poff

Translating complexity into results

Strategic Communications · Programs & Operations · Climate & Environment · AI-Native

Cathryn Poff

Partnering with Purpose

Cathryn collaborates with mission-driven organizations at pivotal moments of growth, change, or inspiration — simplifying complexity, illuminating stories, and driving impactful change.

Builder & Operator

Cathryn makes complex, mission-critical work understood — and builds and runs the systems that deliver it. She built the Adaptation Fund's communications function from scratch as its funding grew roughly 75%, ran field operations with the Peace Corps in Niger, and worked science and policy at NOAA. Today she works AI-natively, building with the technology rather than bracing against it — most recently in SmartScape, a working AI tool for native landscaping, and SmartBash, a live eco-commerce store.

Executive Communications

Cathryn has created executive messaging and aligned it across platforms, from social media to speaking engagements, and coached leaders and board members, many of them senior government officials, for high-stakes public appearances. She has worked closely with senior executives, including a World Bank Vice President and the head of NOAA's National Ocean Service, so she knows how leaders operate and what they need from their communications.

Diverse Roots, Global Perspective

Cathryn's roots are in Oregon, Hawai'i, and Michigan, and she has traveled, lived, and worked around the world. She is fluent in French and Fulfulde, and proficient in Spanish. She's equally at home in rural America and the boardroom — a fluency that matters more than ever in a divided country.

Journey of Service

Cathryn served in the Peace Corps in Niger, West Africa, working on environment, sustainability, and small-enterprise development. Her cozy grass hut became a memorable backdrop for her adventures, including an unexpected encounter with a spitting cobra during one rainy season.

Academic Excellence

Cathryn earned degrees from Smith College and Yale School of the Environment, along with a degree from Sciences Po Paris completed entirely in French.

Master Storyteller

With a rich background in broadcast, online, and print journalism, Cathryn is a gifted storyteller who knows how to engage audiences and convey powerful narratives. She is particularly gifted at creating visualizations of information and data, transforming complex concepts into compelling stories that resonate. Her experience includes:

  • Founder & Creative Director: Built SmartBash, an online store for eco-friendly party supplies, positioning it for the AI-agentic era while telling the stories of products made with human craftsmanship and care for the planet.
  • Award-Winning Broadcast Journalist: Recognized for compelling storytelling and journalistic integrity.
  • Co-Editor / Author of Non-Fiction Books: Published by esteemed houses including Random House and Viking Penguin.
  • Founder of Oceanwire: A blog connecting readers with ocean conservation and sustainability.

Partner with Cathryn to simplify complex messages, tell powerful stories, manage complex programs, and move people to act.

Cathryn has worked with organizations from small and local to large and global

World Bank
PBS
NPR
NOAA
NBC
Carnegie Council
SHRM
Asia Society
Adaptation Fund
EG Justice
Black Public Media
IFDC
REI Cooperative Action Fund
Presidential Management Fellows
Peace Corps
USAID
Hawaii DOFAW
IUCN
SmartScape
Hawaii DLNR
SmartBash
Mountain Home Church
Oregon Clean Power Cooperative